Jim McCormick


Mr. McCormick is highly experienced global consumer goods executive with a deep understanding of brand and trade marketing, operations & supply chain, finance and scaling a business internationally. Mr. McCormick has operated extensively in regulated markets and has led business units with up to 2,500 employees and $3.0 billion in revenues.

Previously, Mr. McCormick was the COO and CFO for KushCo Holdings Inc. the leading provider of ancillary products and services to the US and Canadian cannabis sector. During his tenure, KushCo grew from $20 million in revenues in 2017 to a forecasted $120 million in 2019. This included two major acquisitions, expansion into Canada and development of new product and services offerings in line with the evolution of the cannabis industry.

Mr. McCormick spent the majority of his professional career with British American Tobacco (BAT) where he spent a total of 17 years, 14 of which included living and working overseas. This included CEO and CFO postings in the UK, Argentina, Singapore, Trinidad, Turkey, Indian Ocean Islands and North Africa. Each assignment focused on developing BAT's core brands and presence in the market(s) which improving efficiency and driving the Group's social responsibility agenda.

While each posting held its own opportunities and challenges, notable accomplishments include: launch of a nationwide direct distribution system in Argentina, leading the Asian travel retail business and export unit, launching BAT's entry into Turkey, restructuring the Indian Ocean supply chain including excise reform within Mauritius / Kenya (trade pact) and leading multiple strategic reviews at the global / regional and end market levels.

Mr. McCormick's early professional career included roles in Pepsi-Cola and KPMG Peat Marwick. He holds an MBA from Southern Illinois University and a bachelor's in finance and accounting from Eastern Illinois University. To date, Mr. McCormick has completed 12 marathons including those based in Singapore, Istanbul, Port of Spain and the US.

Eddie Mattei

Chief Financial Officer

Mr. Mattei is a Chartered Professional Accountant and Chartered Accountant (since 1998). He has served in various senior finance and corporate taxation roles across several diverse industries including vertically integrated manufacturing and entertainment media entities. Mr. Mattei's focus throughout his career has been on driving cross functional efficiencies with an entrepreneurial mindset applied to all deliverables.

Mr. Mattei's most recent appointment was as Chief Financial Officer of the Mircom Group of Companies; a privately held, vertically integrated Canadian entity operating in the highly regulated, global fire and life safety marketplace. Mr. Mattei has also served as the Vice President of Taxation at Royal Group Technologies Ltd., a $2 billion international company.

Mr. Mattei is a graduate of the University of Toronto (Economics, Sociology), a graduate of York University (Accounting), and holds an Masters in Business Administration (Finance) from Wilfrid Laurier University.

Oliver Holzmann


Oliver Holzmann is an accomplished, passionate marketing expert with over 20 years of experience and success in the development and implementation of global programs.

After a professional sports career he studied in Germany and holds a master’s degree in Marketing & Communication.

Mr. Holzmann spend the majority of his business (professional) life with Red Bull where he operated in various marketing positions in Europe, Latin America and the US with the ability to perform under different cultural considerations and challenges. He pioneered lifestyle and content-marketing reaching mass audiences that helped drive the success and growth of one of the world’s most valuable lifestyle brands.

Mr. Holzmann has a proven track record as collaborative leader with strong capacity to build, develop and lead high performing marketing teams. He is known as a visionary and creative professional, yet with highly analytical and very pragmatic business sense.

Mr. Holzmann’s most recent appointment was as VP of Marketing for Red Bull North America where he orchestrated the strategy, planning, and execution of the entire marketing mix, contributing to annual sales growth while defending #1 market position for dollar share.

Gene Bernaudo

Global Head of Cannabis

Gene brings 13 years of well rounded cannabis industry experience, currently serving as Global Head of Ignite’s cannabis division. His strong execution management style is focused on business development, revenue generation and ROI maximization. Gene is a results oriented executive with a proven track record of driving growth, leading start-up efforts, maximizing team performance and productivity.

In Gene’s former role with Ignite as VP of Operations, he was instrumental in Ignite’s launch of CBD products in the UK and assisted in the development of the companies European Union e-commerce platform. In addition, Gene played a key role in the development of Ignite’s Canadian and global cannabis strategy.

Curtis Heffernan

Global Head of Sales and Marketing

As a highly experienced consumer goods executive with a career spanning nearly 30 years, Mr. Heffernan joins Ignite with a deep understanding of brand marketing, trade marketing, global sales, business development, and high-level management experience. Specifically, having worked for blue chip, publicly held CPG companies like Procter & Gamble and Cadbury Schweppes, Mr. Heffernan is comprehensively experienced in building brand shares in the various classes of trade and routes to market.

Previously, Mr. Heffernan was the VP of Business Development at California Natural Products where he oversaw all sales operations and activities. Before this, he served as the VP of Sales and Marketing for Tri Marine Group and as the VP of Sales and Marketing for the Borges Mediterranean Group. In these positions, he achieved significant brand share growth and private label contracts with Costco, Walmart, Sam's Club, and major grocery store operators.

Mr. Heffernan has established a strong reputation of driving topline results and delivering year over year bottom line growth. With a proven track record in brand experience and sales operations, Mr. Heffernan will lead Ignite's revenue generation and sales organizations to deliver our global expansion targets.

John Schaefer

SVP Operations

Mr. Schaefer brings a wealth of experience, previously serving as the Vice President of Operations at MedMen. With Medmen, Mr. Schaefer was responsible for cultivation, extraction and manufacturing across North America ensuring successful creation and execution of operations strategies. In addition, Mr. Schaefer was with Bayer/Monsanto as Vice President - North America Supply Chain Manufacturing, where he was responsible for providing leadership teams the tools to modernize supply chains and implement innovative methods for operations.

Sam Sarullo

Chief Digital Officer

Mr. Sarullo previously served as Head of E-Commerce at PacSun and ULTA Beauty, where he was responsible for growing e-commerce sales, optimizing digital marketing acquisition, and creating a best-in-class website customer experience.

Linda Menzel

General Counsel

Most recently, Linda was General Counsel at Loot Crate, Inc. where she was a key member of the senior leadership team as well as corporate secretary.  Previously, Linda was Associate General Counsel at Playboy Enterprises, Inc. where she supported the international licensing and intellectual property matters for this globally recognizable lifestyle brand.