Curtis Heffernan

Executive President

As a highly experienced consumer goods executive with a career spanning nearly 30 years, Mr. Heffernan joins Ignite with a deep understanding of brand marketing, trade marketing, global sales, business development, and high-level management experience. Specifically, having worked for blue chip, publicly held CPG companies like Procter & Gamble and Cadbury Schweppes, Mr. Heffernan is comprehensively experienced in building brand shares in the various classes of trade and routes to market.

Previously, Mr. Heffernan was the VP of Business Development at California Natural Products where he oversaw all sales operations and activities. Before this, he served as the VP of Sales and Marketing for Tri Marine Group and as the VP of Sales and Marketing for the Borges Mediterranean Group. In these positions, he achieved significant brand share growth and private label contracts with Costco, Walmart, Sam's Club, and major grocery store operators.

Mr. Heffernan has established a strong reputation of driving topline results and delivering year over year bottom line growth. With a proven track record in brand experience and sales operations, Mr. Heffernan will lead Ignite's revenue generation and sales organizations to deliver our global expansion targets.

Eddie Mattei

Chief Financial Officer

Mr. Mattei is a Chartered Professional Accountant and Chartered Accountant (since 1998). He has served in various senior finance and corporate taxation roles across several diverse industries including vertically integrated manufacturing and entertainment media entities. Mr. Mattei's focus throughout his career has been on driving cross functional efficiencies with an entrepreneurial mindset applied to all deliverables.

Mr. Mattei's most recent appointment was as Chief Financial Officer of the Mircom Group of Companies; a privately held, vertically integrated Canadian entity operating in the highly regulated, global fire and life safety marketplace. Mr. Mattei has also served as the Vice President of Taxation at Royal Group Technologies Ltd., a $2 billion international company.

Mr. Mattei is a graduate of the University of Toronto (Economics, Sociology), a graduate of York University (Accounting), and holds an Masters in Business Administration (Finance) from Wilfrid Laurier University.

Gene Bernaudo

Global Head of Cannabis

Gene brings 13 years of well rounded cannabis industry experience, currently serving as Global Head of Ignite’s cannabis division. His strong execution management style is focused on business development, revenue generation and ROI maximization. Gene is a results oriented executive with a proven track record of driving growth, leading start-up efforts, maximizing team performance and productivity.

In Gene’s former role with Ignite as VP of Operations, he was instrumental in Ignite’s launch of CBD products in the UK and assisted in the development of the companies European Union e-commerce platform. In addition, Gene played a key role in the development of Ignite’s Canadian and global cannabis strategy.

John Schaefer


Mr. Schaefer brings a wealth of experience, previously serving as the Vice President of Operations at MedMen. With Medmen, Mr. Schaefer was responsible for cultivation, extraction and manufacturing across North America ensuring successful creation and execution of operations strategies. In addition, Mr. Schaefer was with Bayer/Monsanto as Vice President - North America Supply Chain Manufacturing, where he was responsible for providing leadership teams the tools to modernize supply chains and implement innovative methods for operations.

Linda Menzel

General Counsel

Most recently, Linda was General Counsel at Loot Crate, Inc. where she was a key member of the senior leadership team as well as corporate secretary.  Previously, Linda was Associate General Counsel at Playboy Enterprises, Inc. where she supported the international licensing and intellectual property matters for this globally recognizable lifestyle brand.